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Marketing

Untold Benefits Of Investing In Promotional Gifts

Promotion is not as easy as it seems and doing it right is not a cakewalk at all. You need to think something new every time to make your very first and lasting impression on the clients. It is a clever form of publicity that helps you…

Marketing Messages: Make People Feel, Not Think

I've seen organizations make a lot of mistakes in marketing communications, but one looms over all of them as the most common with the greatest impact. It's the mistaken belief that the best way to motivate people to a course of action…

How To Market Your Business Using The Hub Effect

On an old stagecoach a hub is the centre of the wheel. The spokes radiate out from the hub to the wheel ring upon which the wheel revolves. A hub is also a center or core of a network from which 'stuff' generates inwards or outwards.…